Marketing Information
Small Business Marketing: Are You Using a Net or a Spear
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away in academia, not just for the past four years, but for most of my life.
Can You Steal Sales From Other Categories
Yes, to grow and expand brand sales, you can increase the range of possibilities to increase sales. Increasing the number of situations your product is used in, can have a powerful effect on sales. Just how can you expand the range of situations in which people can use your product or service
Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves!
As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach my clients are the same tactics that have afforded me a great deal of visibility within my market. It is this visibility that sets me apart from my competition.
Top 3 Viral Marketing Techniques
Interested in finding a way to literally draw new customers to your website without doing anything Have your visitors feel exited about telling other people about your website Then don’t stop reading here!
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.
Public Relations — A Free Lunch
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyones bubble, but theres no such thing. However, there are ways to stretch your budget and marketing public relations PR is one of them.
2005 Super Bowl Ads... Winners & Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin-for-the-underdog type. The Bandwagon team won.
3 Elements to a Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.
More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
Targeted Traffic - How Will You Achieve It
Wouldnt it be great if your website was listed on the first page when your potential customers look for what you sell
Direct Mail – Don’t Assume, Just Test and Track
Where to Start:
NoInvaders.Org Proves to be "Interesting" and "Useful" in its Debut
The immigration reform Web site "NoInvaders.Org" recently saw an escalation of Internet traffic on February 9, with an increase from 9 visits a day to 275 visits, and is maintaining a high traffic count daily thanks mostly to a press release sent in January to over 100 newspapers nationwide. The portal takes on the unenviable task of publishing six directories including complaints of immigration violations, those who hire illegal aliens, and a "Good Employer" directory for those who use the Basic Pilot Verification program to screen employee candidates for legal residency.
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once theyve read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.
Learn The Five Key Steps To Getting Free Publicity
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:
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About.com Marketing
What is your 30 second commercial? What introduction do you use at networking events that creates interest? Learn how to develop a compelling 30 second commercial that will grab anyone's...
It is the end of the year a time when those of us in marketing and advertising begin to make predicitions on the upcoming year. The truth is our marketplace...
An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan...
The year is coming to an end and most of us are working hard to reach our Q4 goals, but have you sat down to develop your marketing calendar for...
It's that time of year where we begin to evaluate how well we did and start to develop new plans for the upcoming year.
This year I'd like to suggest...
Cyber Monday sales increased 15% year over year. The increase, which is credited to overwhelming deals and free shipping offers, brought in roughly $846 million dollars for online retailers on...
Good morning and welcome to Cyber Monday! While I can't report on sales today I can share with you recent results from Black Friday.
It was reported by ShopperTrack...
Would you like to increase your sales in 2009? Of course you would. Now is a great time to begin reviewing what your company is doing when it comes...
This week I found myself working on a promotional campaign for a new client. I was reminded of all the questions that I receive regarding promotions and marketing especially...
It's true we've talked about the economic downturn and how to get the most bang for your marketing budget, but what about quantifying your marketing efforts?
You can trim your cost...
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Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
Finding The Cheap Clicks
As anyone who uses Pay Per Click PPC advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and its down to the overwhelming success of programs like Googles AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.
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Improving Your Inter-Company Communications At No Cost
Its all very well having a flashy and expensive advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. Its not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir. That only happens when the business is clear about expressing its unique "song," and understands what buyers most want to hear.
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!
SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale.
Doublers The New Era for Making Thousands!
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“ Speed networking “ is a contradiction in terms.
Incorporate Humor in Your Next Speech
Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.”I believe that anyone can use humor and that it is a valuable tool in speaking.Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point.It can break down barriers so that the audience is more receptive to your ideas.
Find Out Where Your Firm Stands in Today’s Customer
Looking For Ways to Improve Sales and Customer Relationships
Who Is Your Real Competition
If you design kitchens, is another kitchen designer your competition Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition
10 Sizzling Tips For Affiliates
1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.
How popular are you,... online that is
With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you
Determining Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.
Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had.
There is a rather famous true story called “Acres ofDiamonds”.
More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
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